Google Ads & SEM
Search, PMax and Demand Gen built around intent — not around what the account happened to inherit.
- Account restructure & intent tiering
- Search-term mining & negatives
- Bidding & budget pacing
Performance Marketing · Dubai, UAE
I turn ad spend into predictable pipeline.
Senior performance marketer building full-funnel paid media for real estate, mobile apps and eCommerce — Google Ads, Meta, SEM, CRO and the analytics stack that proves it worked.
- Available for consulting
- 10+ years in paid media
- Real estate · Apps · eCommerce
4.2x
Average blended ROAS across managed accounts
$18M+
Ad spend managed
4.2x
Average blended ROAS
-38%
Median cost per lead
120+
Campaigns launched
Working daily inside
- Google Ads
- Meta Ads
- GA4
- Google Tag Manager
- Looker Studio
- WooCommerce
- HubSpot
- AppsFlyer
Services
What I actually do
Not a channel list — a system. Every engagement starts with the measurement layer, then the media, then the landing experience.
Paid Social
Meta, TikTok and LinkedIn campaigns that carry the same offer and measurement logic as search.
- Creative testing frameworks
- Audience & lookalike strategy
- Retargeting & retention flows
Measurement & MarTech
GA4, GTM, server-side tagging and Looker Studio, so the numbers in the report match the numbers in the CRM.
- GA4 & GTM implementation
- Conversion & offline import
- Looker Studio dashboards
CRO & Landing Pages
The cheapest media win is usually on the page, not in the auction.
- Landing page teardowns
- A/B testing roadmap
- Form & checkout optimisation
eCommerce Growth
WooCommerce and Shopify accounts run on feed quality and margin — both get handled.
- Merchant Center & feed hygiene
- PMax segmentation
- Profit-aware bidding
AI in the Workflow
Practical automation for reporting, creative iteration and keyword research — the parts worth automating.
- Script & automation setup
- Creative & copy iteration
- Reporting automation
About
About Amr
I am a senior performance marketing specialist based in Dubai, running paid media for real estate, mobile apps and eCommerce brands across the GCC. My work starts at the measurement layer — GA4, GTM, conversion imports — because media decisions are only as good as the data behind them. From there it is search, social, feeds and the landing experience, managed as one system rather than separate channels.
- Based in Dubai, UAE
- Senior Performance Marketing Specialist
- Google Ads, Meta, GA4, GTM, Looker Studio
- English & Arabic campaigns
Case snapshots
Results, not impressions
A few snapshots from accounts I have owned end to end.
Rebuilt the search account around intent tiers and a scored lead form.
Moved budget from broad prospecting to lookalike + retention flows.
Shopping feed rebuild, PMax segmentation and a CRO pass on checkout.
Insights
All articles Latest from the blog
Playbooks, teardowns and notes from the account — in English and Arabic.
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Have a campaign that should be working harder?
Send me the account and the goal. I will come back with the three changes I would make first — no pitch deck.